QR Code Generation Platform
High-performance QR code generation and analytics platform processing 92+ unique campaigns with 2,837 total scans across 6 months, achieving 85% genuine engagement rate.
Overview
A production-grade QR code generation and analytics platform built to serve a university community. The system handles dynamic QR code generation for various campaigns while providing real-time analytics and engagement tracking. The platform processes thousands of scans monthly, providing detailed insights into user behavior, device types, and engagement patterns. Built with a modern microservices architecture, the system features comprehensive monitoring, bot detection, and mobile-first design.
Architecture
Challenge
The university needed a robust solution to manage multiple QR code campaigns across campus events, facilities, and services. The existing third-party solutions were expensive, lacked customization options, and didn't provide detailed analytics. Additionally, there was a critical need to distinguish genuine user engagement from bot traffic and ensure the platform could scale to handle peak usage during major campus events.
Solution
Architected a custom platform using FastAPI for high-performance async processing and PostgreSQL for reliable data persistence. Implemented device fingerprinting and behavioral analysis to achieve 85% accuracy in bot detection. Built a comprehensive analytics engine that tracks scan patterns, user demographics, and campaign performance in real-time. Deployed on containerized infrastructure with Docker, enabling easy scaling and maintenance.
Impact
Processed 2,837 total scans across 92 unique campaigns serving 1,736+ unique visitors over 6 months. Achieved 85% genuine engagement rate through advanced bot detection, ensuring data accuracy for decision-making. Successfully supported 84% mobile and tablet users with optimized responsive design. Platform maintained 99.9% uptime during peak usage periods.
Key Features
- Dynamic QR code generation with customizable designs and embedded logos
- Real-time analytics dashboard with scan tracking and user demographics
- Advanced bot detection using device fingerprinting and behavioral analysis
- Campaign management for organizing codes by event, location, or purpose
- Mobile-optimized scan landing pages with responsive design